![From Initial Big Brother: SR3 on ITV2 and ITVX Pictured: The Big Brother house. This photograph is (C) Initial and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Publicity. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms](https://metro.co.uk/wp-content/uploads/2025/09/SEI_267752114-6cf3.jpg?quality=90&strip=all&w=646)
The ultimate social experiment is back again on ITV, as a new batch of housemates are set to cause mischief and mayhem.
Following an explosive Celebrity Big Brother series in April, when Jack P Shepherd was crowned the winner, the civilian series is set to get underway on Sunday night.
AJ Odudu and Will Best, who recently spoke to Metro ahead of the series airing tonight, will be returning as hosts.
The legendary series, which began on Channel 4 in 2000 before moving to Channel 5, was fully revamped and relaunched by ITV in 2023.
We do not quite know who is going to be in the cast yet, but each of the housemates will be revealed tonight.
To find out more about Big Brother, fans can follow Metro’s coverage for live updates.
What time is Big Brother on?
The live launch of Big Brother will be starting tonight on ITV2 and ITVX at 9pm.
![This image and the information contained herein is strictly embargoed until 20.00 Monday 22rd September 2025 From Initial Big Brother: SR3 on ITV2 and ITVX Pictured: Hosts AJ Odudu and Will Best. This photograph is (C) Initial and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms](https://metro.co.uk/wp-content/uploads/2025/09/SEI_267208393-c993.jpg?quality=90&strip=all&w=646)

Following that, each episode will continue to air every night for the next seven weeks on ITV.
The broadcaster is now very much the official home of the beloved show and has released two civilian editions and two celebrity editions, with new presenters filling the shoes of legendary Channel 4 host Davina McCall.
A statement read: ‘Big Brother: Live Launch will see hosts AJ Odudu and Will Best once again welcome an eclectic mix of strangers from across the UK who will all become Housemates living under one roof.’
‘The nation’s most renowned residence, the Big Brother House, will yet again play host to all the mischief and mayhem and has undergone a makeover that’s easy on the eye.’
![From Initial Big Brother: SR3 on ITV2 and ITVX Pictured: The Big Brother house. This photograph is (C) Initial and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Publicity. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms](https://metro.co.uk/wp-content/uploads/2025/09/SEI_267752275-75db.jpg?quality=90&strip=all&w=646)
![From Initial Big Brother: SR3 on ITV2 and ITVX Pictured: The Big Brother house. This photograph is (C) Initial and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Publicity. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms](https://metro.co.uk/wp-content/uploads/2025/09/SEI_267752226-1e74.jpg?quality=90&strip=all&w=646)
The start date for 2025 – being September 28 – means that Big Brother 2025 will be starting more than a week earlier than Big Brother 2024, which didn’t get underway until October 6.
Who won Big Brother 2024?
Big Brother’s return comes as part of a wave of reality shows kicking off their new seasons, with Strictly Come Dancing, The Great British Bake-Off, and RuPaul’s Drag Race UK all coming back in the space of a few weeks.
But looking back to the civilian series last year, forensic psychologist Ali Bromley was declared the winner of Big Brother 2024, taking home the life-changing sum of money of £90,000.
The win meant that Ali, 38, was not only the oldest-ever female winner of the beloved reality show, but also its first-ever lesbian winner in the UK.
Ali beat fellow finalists Marcello Spooks, Segun Shodipo, Hanah Haji, Nathan King, and Emma Morgan to join 2023 champ Jordan Sangha in the BB Hall of Fame.


Speaking in her winner’s interview, after learning she had received a whopping 51.9% of the votes, Ali said she believes people backed her for being ‘authentic’ and not having a ‘game plan’.
Who won Celebrity Big Brother 2025?
Both the civilian and celebrity series have had some iconic housemates over the year, including Nikita, Rylie Jeffries and George Galloway.
Earlier this year, Celebrity Big Brother saw several controversies, including when Mickey Rourke was kicked out of the house for using offensive language.


We also saw a relationship bloom between Love Islander Chris Hughes and Dance Moms star JoJo Siwa.
In the end, Coronation Street star Jack, 37, shocked fans after emerging triumphant during the final of the ITV reality show, beating the likes of Drag Race icon Danny Beard as he took home the crown.
Watch the Big Brother live launch, September 28, on ITV2 and ITVX.
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