There’s just something about American food that sends Brits into a bit of a tailspin…
So you can imagine that American Week at Aldi is always a big hit with shoppers, and it’s just returned for 2026.
The budget retailer has stocked up on own-brand products inspired by the US – everything from Blueberry Pancake Cereal to Marshmallow Fluff, hot dogs and pickles.
But for the first time, the selection includes a branded item that’s never been sold in UK supermarkets before: Dreamies.
Dreamies are a twist on the classic American snack known as ‘Twinkies’, which are a golden sponge cake with a creamy vanilla filling.
Twinkies, made by Hostess, have become a staple in US pop culture, after being a lunchbox favourite throughout the 80s and 90s. As such, they’re often praised as a ‘nostalgic’ treat on social media.
The Dreamies version looks very similar, but features a ‘vanilla marshmallow-style’ filling.
Aldi is the first UK retailer to stock Dreamies, as part of a deal with Worldwide Global Brands, and they’ll be available in the Special Buys aisle until January 29, or while stocks last.
The cakes are priced at £2.75 for a pack of six individually wrapped cakes.
Those who aren’t able to get them at Aldi don’t need to panic, though, as they’re expected to launch on Amazon and TikTok Shop later this year.
Online Aldi’s American week has received mixed responses from shoppers, with some racing to snap up products, but others thinking the food looks ‘dreadful’.
On TikTok, @uknewestfoods shared a look at some of the items, to which @cathpinkdot said: ‘The blueberry pancake cereal is so good. Also, the maple BBQ waffle crisps!’
While over on Facebook, Oliver Bedford-Gay said: ‘Those hot dogs and flavoured potato waffles look amazing.’
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And Stevie Jennifer-Lee admitted: ‘I’ve been looking for marshmallow fluff for MONTHS.’
However, American Laura Louise Hardwicke was only on board with the Dreamies and a drink, saying: ‘I don’t approve of any of these products aside from the Twinkies and root beer.’
Mark White had a similar take, writing: ‘Pickles, yes, everything else get in the bin.’
As Pinky Belaqua added: ‘Almost all of it is junk food rubbish.’
Will you be trying Dreamies?
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Yes
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No
In other food and drink news, Home Bargains is opening new cafés across the UK, with a large new site confirmed in Greater Manchester.
M&S is finally releasing one of its most requested products ever, and it’s good news for chocolate lovers.
And a supermarket own-brand chocolate biscuit beat McVitie’s in a Metro taste test to be crowned ‘best in the UK’.
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