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It’s only a matter of weeks until the long-awaited season three of Euphoria will land on our screens on April 12.
Starring Zendaya, Sydney Sweeney, and Jacob Elordi, the high-school-based TV series that people love for its unapologetic portrayal of adolescence, with memorable fashion moments, soundtrack and cinematography.
Besides its A-list cast, one of the biggest hits from the show has been the maximalist, colourful, glitter-filled makeup looks.
Created by makeup artist Donni Davy, the series inspired millions of TikTok videos of users recreating looks with 3D gems, iridescent lip glosses, and eyeshadows packed with shimmer.
Davy then created Half Magic, an experimental, expressive makeup brand that translated the looks seen in Euphoria into products that fans and beauty lovers can use in real life. The MUA also revealed she used the products on the case throughout the filming of season two of Euphoria.
At long last, the brand finally landed in the UK at Sephora, so if it’s been on your wishlist for a while, now’s the opportunity to fill up your basket and your makeup bag.
It’s early days, but I’m already impressed with its playful pigments, mesmerising glitters and long-wearing liners. These are my standout picks genuinely worth adding to your everyday routine.
What I’m shopping from Half Magic
Eyeshadow Singles
As a beauty editor who has spent years testing makeup products, a 12-shade eyeshadow palette isn’t worth your time.
Of all the colours available, I always end up wearing the same one every day, and the rest just go to waste.
That’s why I’m a huge fan of single shades like this; it’s more economical, and you actually get your money’s worth.
I used these right-pigmented eyeshadow singles in the shade Wet Pebble, a deep taupe that's wearable for day and nighttime plans, despite its multidimensional sparkly colour payoff.
It can be applied with just a finger, although I tend to use a fluffy brush to soften the edges around my eyelid, and it lasts impressively well on my oily eyelids.
It makes an everyday makeup look so much more interesting, with very little effort, and the neon lime green, compostable packaging never gets lost at the bottom of my makeup bag.
Rhinestone Fantasy Set – Self-Adhesive Face Gems + Easy Apply Tweezers Set
If you’ve always wanted to experiment with face gems but weren’t sure where to start, Half Magic has got you covered.
This set comes with tweezers to apply the three different-sized gems, each with an iridescent sparkle finish that catches the light beautifully.
Not only are they easy to apply and actually stay on all day, but they’re also perfect for special occasions like a hen-do or throughout this summer’s festival season.
It’s a lot of fun using them to jazz up your usual makeup look on a random Tuesday, too.
There’s no glue necessary so you don’t have to worry about making a mess or irritating sensitive skin, and they can be applied anywhere you like – a bedazzled wing was my favourite.
Sparklestik 12-Hour Crease-Proof Eye Crayon
Application can sometimes be the hardest part of eye makeup, but with this crayon, simply scribble over your lids and blend with a fluffy brush.
Shimmery eyeshadow product can sometimes be wishy-washy or lack staying power – but not this.
It has a full-coverage shimmer payoff and a chunky tip for creating an easy wing in one swipe.
It keeps its sparkle all day, and is buttery soft, so it won’t drag on your delicate eye skin.
Just make sure to use a light hand, as too much pressure could squash the crayon.
The Wing Hack Set for Perfect Wings
Struggle to perfect a symmetrical eyeliner, master a feline flick or avoid smeared makeup?
This is the kit for you.
Inside is a trio of products: a black liquid eyeliner, a corrector pen for tidying up (genius if you ask me) and a silicone guide to help you draw on a flick.
The Flik Eraser pen is a godsend if you have a shaky hand when it comes to applying eyeliner, but the eyeliner itself is opaque, with a clever paddle-shaped tip that allows you to get right onto the lash line or create a thick flick with ease.
I love it.
Sculptitude Dual-Ended Longwear Waterproof Lip Liner
If you’re attached at the hip to your lip liner and lipstick combo, this 2-in-1 product combines the two.
There’s a different shade at either end, which can be used to line or fill lips, or both, but each have a longwear formula that doesn’t transfer or smudge but doesn’t leave your lips dry or cakey either.
I love the shade Prancing Queen Emo Rose – one side is a rosy brown, the other a rosy pink – it’s the perfect pairing for adding definition and full-coverage colour.
You can’t go wrong with it.
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