Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more
The world of skincare can often seem like a minefield with not only countless launches from brands to target an array of problems and concerns, but then throw in trends such as K-beauty, glass skin or ingredients such as Matcha, and suddenly your cosmetics cupboard, but also your skin, doesn’t know what’s coming or going...
Identifying your concern is challenging enough. Is your skin barrier damaged? Do you have too much excess oil? Could your moisturiser be too heavy? What if we told you there is a platform that has harnessed the power of AI to cut through the beauty industry noise and provide you with a service that is straightforward?
Noli (short for No One Like I) uses advanced technology to analyse your complexion, and then, with its BeautyDNA™ algorithm that was developed with L’Oreal research, it analyses over 80 criterias to match users with products that are tailored to their unique needs, with brands such as La Roche-Posay, CeraVe, L’Oréal Paris, Garnier, Vichy, Kiehl’s and RAAIE, all available to shop.
As part of their brand new ‘Choosing Smarter, Choosing Once’ Spring campaign, Noli is launching a new and improved version of their skincare advisor to help even more with the efficient service and cut through the overwhelm currently surrounding the beauty industry. Using their AI scanner and directory, the aim of the campaign is to get people to choose a product that is most likely to work and address any concerns that they have with clarity.
To use the service, you simply go to the website, and you can complete their three-minute skincare quiz, which asks questions such as ‘What is your skincare knowledge?’ to ‘Do you prefer fragrance in your skincare products?’ and you can even upload an image of your face for the system to scan.
Once completed, and you’ve signed up to the website, you can then go on to explore the results. It will inform you what your skin needs, such as hydrating and oil-regulating ingredients, and then it will provide you with a routine with product recommendations that target your concerns. Or, you can chat with NoliAI to ask them direct questions.
From cult classics to trending hero products. Take a look below to see some of the brilliant products they have on offer:
L'Oréal Paris 2.5% Hyaluronic Acid Eye Serum
This product was doing its rounds, trending on TikTok, and it’s no wonder when the results are brilliant.
Powered by 2.5% hyaluronic acid complex and caffeine, it works overtime to hydrate, smooth and visibly depuff tired eyes.
The triple-roller applicator feels gloriously cooling too, making it feel more expensive than its price tag.
CeraVe Blemish Control Gel
A true skincare-routine staple for breakout-prone skin. CeraVe’s Blemish Control Gel pairs exfoliating AHA and BHA with calming niacinamide and barrier-boosting ceramides, meaning it tackles spots without stripping your skin.
It’s gentle, effective and widely loved by dermatologists.
Kérastase Densifique Bain Densité Shampoo
If fuller-looking hair is on your wishlist, this Kérastase shampoo has cult status for a reason.
The formula helps strengthen strands while boosting volume and bounce, leaving hair feeling noticeably thicker after just a few washes.
Redken Extreme Anti-Snap Leave-In Conditioner
A long-standing favourite among hair pros, Redken’s Extreme Anti-Snap is the leave-in treatment damaged strands love.
The protein-rich formula helps reinforce weak hair and dramatically reduce breakage, making it ideal for heat-styled or colour-treated locks.
Aesop Geranium Leaf Body Cleanser
The body wash beauty insiders always come back to. Aesop’s Geranium Leaf Cleanser is famous for its fresh, spa-like scent – think green botanicals with a zesty citrus edge. The gentle gel lathers beautifully while leaving skin clean and rejuvenated.
Kiehl's Original Musk Body Lotion
For those who love fragrance that lingers softly on the skin, this one’s a gem. Infused with Kiehl’s iconic Original Musk scent, the lotion delivers lightweight hydration while leaving behind a warm, subtly sensual scent.
Follow Metro across our social channels, on Facebook, Twitter and Instagram
Share your views in the comments below
MORE: Why your scalp needs a skincare routine too – and the products that truly make a difference
MORE: I’m a beauty expert – these are the top bodycare products for dry and sensitive skin
MORE: Jelly shoes are back for 2026 with the Y2K revival leading summer fashion