Inside the Brits afterparty where guests will get an ‘upgraded’ swanky £2,000 goody bag

Not every nominee will have a Brit Awards trophy bestowed upon them tonight, but one of the glitziest afterparties is making sure no will leave empty-handed.

The 2026 Brits take place tonight at Manchester’s Co-op Live arena for the first time ever, with guests including Nick Grimshaw, Damian Hurley and Jamie Winston already spotted celebrating on a special train put on by Warner Music and Hennessy.

Tonight they’ll be treated to performances by Harry Styles, five-time 2026 nominee Olivia Dean, Alex Warren and Raye, among many more, and an all-star rock tribute to Ozzy Osbourne, fronted by Robbie Williams at Sharon Osbourne’s personal invitation.

Hosted by Jack Whitehall once again, as the comedian returns for a record-breaking sixth time, the biggest night in British music has Lily Allen, Jade, Self-Esteem, Dave, Pulp, Pink Pantheress and Taylor Swift up for gongs.

But while the Brits is a raucous night, the wild celebrations continue at the afterparties that follow where celebrities revel in drinks and canapes and dance to private DJ sets.

One of those parties has previously been hailed as the ‘hottest ticket in town,’ not only for its starry guest list but also the luxurious goody bag that’s handed out – with 2026’s an upgrade on last year’s.

The Sony Music bash has been held at the Nobu Hotel in London’s Portman Square in the past, and hosted the likes of Harry Styles, Bella Hadid and Kendall Jenner.

But with the awards show moving up north this year, Sony will instead be throwing its dazzling afterparty across three floors at the newly opened Soho House in Manchester, while its understood Universal and Warner Music also have central Manchester locations booked out for their bashes.

Staff are remaining tight-lipped on which A-listers are invited, but Sony has teased some details of what guests can expect.

This includes a DJ line-up rumoured to include Sarah Story, Mike Pickering, Talin, Donnie Sunshine and Skyla Tylaa at the decks.

There will be free-flowing champagne and cocktails all night, including Eastern Standards and Picante de la Casas, as the event utilises Soho House’s rooftop terrace for the first time.

The food menu for guests, ensuring no one goes hungry, includes tuna croustades, avocado tostadas and high-end bowl food.

But once the night is over, celebs can ease the comedown from the party high with their goody bag haul coming to just under £2,000 in value, compared to last year’s £1,500.

VIPs will be given an Antler Icon overnight bag filled with a wide range of lifestyle and wellbeing goodies.

These include, naturally, Sony wireless headphones (which retail at £399), Harry Styles’ Pleasing Eau de Parfum, Jimmy Fairly designer sunglasses and some of Elemis’ most lusted-after skincare, like the Pro-Collagen Marine Cream.

Inside will also be a BeautyPro LED wand, a SURI electric toothbrush and a gorgeous Diptyque candle, as well as a cosy Chelsea Peers dressing gown and a 111Skin Celestial Black Diamond Eye Mask – all certainly welcome the morning after the night before.

There’s also a Soho Home candle, a high-end MediK8 peptide serum, Loop earplugs and a Prada lipstick in the shade Monochrome B102. 

The Brit Awards kick off tonight on ITV and ITVX at 8.15pm, with the show ending at 10:50pm.

Got a story?

If you’ve got a celebrity story, video or pictures get in touch with the Metro.co.uk entertainment team by emailing us celebtips@metro.co.uk, calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.