Strictly couple Dianne Buswell and Joe Sugg announce birth of baby boy with quirky name

Dianne Buswell and Joe Sugg have become parents! (Picture: Instagram)

Strictly Come Dancing lovebirds Dianne Buswell and Joe Sugg have announced the arrival of their baby boy.

The couple, who met on the BBC programme and got together in late 2018 after making the final, revealed tonight that their first child together arrived two days ago.

Sharing a sweet snap of the newborn sleeping, their caption also confirmed his unusual name: ‘Never felt a love like it 💙’, Joe wrote.

‘Baby Bowden Mark Richard Sugg,’ he added with the date ’16/03/26′.

While the doting parents are yet to divulge further details about how they decided on Bowden’s name, it’s fair to assume his middle names are a tribute to their own loved ones, since Dianne’s father is called Mark, and Joe’s late grandfather, who died in 2021, was called Richard.

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They had also already hinted at choosing a ‘unique’ moniker for their child, with vlogger Joe telling his audience in October that it’s a name he ‘doesn’t really see anywhere’.

Joe Sugg and Dianne Buswell's baby born joe_sugg diannebuswell 8 m Never felt a love like it Baby Bowden Mark Richard Sugg 16/03/26
They’ve named their son Bowden Mark Richard Sugg (Picture: Instagram)
Joe Sugg and Dianne Buswell's baby born joe_sugg diannebuswell 8 m Never felt a love like it Baby Bowden Mark Richard Sugg 16/03/26
Joe shared a sweet snap of Dianne holding the little one after giving birth (Picture: Instagram)

Other snaps shared by the YouTuber, 34, and professional dancer, 36, showed Dianne cradling him shortly after giving birth, and new dad Joe carrying the little one home.

Comments quickly flooded in from fellow Strictly stars and famous pals, congratulating them on their arrival.

‘The best news!!! Congratulations my gorgeous girl. So happy for you and @joe_sugg. The most beautiful moments in life are to come 🤍🙏🏼’, commented former pro and It Takes Two host Janette Manrara.

Fleur East said: ‘Ahhhh he’s here! Congratulations to both of you.’

‘Huge congratulations ❤️❤️❤️’, wrote Luba Mushtuck, with Ellie Leach echoing: ‘congratulations guys how beautiful ❤️’

‘He is so beautiful☺️ I can’t wait to meet him❤️❤️❤️’, wrote Michelle Tsiakkas.

LONDON, ENGLAND - APRIL 24: Dianne Buswell (L)and Joe Sugg attend the BAFTA TV Craft Awards nominees' party at The V&A on April 24, 2025 in London, England. (Photo by Dave Benett/Getty Images)
The two have been dating since late 2018 (Picture: Dave Benett/Getty Images)

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‘OMG!! Congrats to you both!!!’, Gorka Marquez penned.

‘Oh Finally 😍❤️ bello di zio 🙌’, added an excited Vito Coppola. ‘I am so so happy 🥹 crying for joy and happiness 🫶 Uncle Vito cannot wait to meet you ☺️’

The happy news comes just weeks after Dianne and Joe were forced to respond to AI-generated images circulating online, which people thought were their child.

He said: ‘I woke up this morning to loads of family and friends messaging me, being like, “Oh, congrats on the news, we thought you’d tell us first before it was on the internet”.’

‘This is AI. Look, that’s not me,’ he clarified, pointing to the picture. ‘I don’t know who that is, but it’s not me. I mean, I’d take it, I’d quite like to look like that to be honest, but that’s not me, that’s not my chin, that’s not my hair, unfortunately.’

‘AI is getting scary,’ he quipped with a concerned expression.

Dianne and Joe have been sharing updates throughout her pregnancy, including the decoration process for their son’s room (Picture: Instagram)

Dianne and Joe announced in September last year that they were to become parents.

‘Our little baby boy ❤️ we cannot wait to meet you’, the caption of their Instagram video read, as they painted a family portrait of themselves with a child, writing ‘2026’ at the top.

In the months since, Dianne, who joined Strictly in 2017, has shared plenty of pregnancy updates, including debuting the beautifully decorated nursery in their home, which boasts green walls and plenty of nostalgic toys.

While she never revealed her due date, she hinted last month that baby boy would be arriving imminently, saying, ‘Now, we wait,’ after showing off some new tiny clothes.

Dianne has also sadly had to hit back at trolls who either criticised her for showing her bump or for taking part in Strictly last series.

Some claimed it was ‘not appropriate’ for her to be dancing with Stefan Dennis, but Dianne explained repeatedly that she had been given the all-clear to do so.

An image of Dianne Buswell pregnant
Dianne defiantly hit back at trolls during her pregnancy (Picture: TikTok)
For use in UK, Ireland or Benelux countries only BBC handout photo of Dianne Buswell and Stefan Dennis during their appearance on the live show of Saturday's Strictly Come Dancing show on BBC1. Issue date: Saturday October 18, 2025. PA Photo. Photo credit should read: Guy Levy/BBC/PA Wire NOTE TO EDITORS: Not for use more than 21 days after issue. You may use this picture without charge only for the purpose of publicising or reporting on current BBC programming, personnel or other BBC output or activity within 21 days of issue. Any use after that time MUST be cleared through BBC Picture Publicity. Please credit the image to the BBC and any named photographer or independent programme maker, as described in the caption.
She danced with Neighbours actor Stefan Dennis after getting the green light from doctors (Picture: Guy Levy/BBC/PA Wire)

Speaking previously on her podcast with Chris McCausland, she shared that she had consulted her doctor, adding: ‘I’m still doing everything I did before.

‘Obviously, with lifts, there’s going to be a bit more caution. But my doctor has said everything is normal.’

Dianne remained in the series for just a matter of weeks, however, as the Neighbours legend had to withdraw due to an injury. The beloved Aussie pro still attended the live shows.

Following Stefan’s premature departure, the flame-haired dancer wrote on social media: ‘Just to clarify as I have had lots of people msg me thinking this is a cover up for me being not able to dance!? 

‘Firstly we wouldn’t lie especially about somebody being sick! And secondly I am fine, yes I am pregnant but I’m also very capable and feeling really good!’ 

She added that contingency plans are in place for all professionals in any series, not just for her while pregnant, as viewers had long questioned what might happen if she had to pull out.

‘There are things in place if any pro were to get sick or injured,’ she said.

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