This £1.50 Tesco own-brand Easter chocolate was just crowned even ‘better than Cadbury’

Whether it’s bunny-themed treats or a packet of speckled eggs, this time of year is fairly synonymous with chocolate.

You might be planning which Easter egg you’ll be gifting a loved one, or you might’ve already snacked on a fair few yourself as market research.

But it’s not necessarily all about the good old-fashioned egg, as now, a new study has analysed 102 Easter treats to identify the best of the bunch.

The Good Housekeeping Institute has tried everything, including milk chocolate lips and a billionaire-filled Easter egg (£32.99 at Cutter & Squidge), but it hasn’t forgotten the humble supermarket options.

The Tesco Easter Milk Chocolate Bunny might only cost £1.50, but the experts gave it an even higher score than the Cadbury version.

With a very reasonable 78/100, the 100g Tesco bunny was branded the ‘best value’ on the list, with a ‘very similar creamy flavour.’

A famous fan favourite, the Cadbury Dairy Milk Chocolate Easter Hollow Bunny, which retails for £3.75, scraped a slightly lower score of 77/100, and was described as ‘exactly how an Easter egg should be.’

This isn’t the only area Tesco scored highly in. The Finest Double Layer Salted Pretzel Chocolate Egg, which retails for £14, was named the Best Supermarket Milk Chocolate Easter Egg.

Fanfare was also given to Morrisons The Best Signature Collection Grand Golden Egg, which weighs a whopping 1kg. This £29.50 treat came up tops as the Best Value Milk Chocolate Easter Egg.

Tesco isn’t the only supermarket excelling at Easter treats this year.

Marks & Spencer’s Dippy Egg Cookie Cup might’ve taken the internet by storm of late, but the retailer has a new product going viral.

There are two brand new items in the collection: Collection Pistachio Filled Shell Milk Chocolate Egg and Collection Salted Caramel Filled Shell Milk Chocolate Egg. M&S has even gone as far as to proclaim these two items as ‘THE Easter eggs of 2026.’ A bold statement, we know.

The former features a Belgian milk chocolate outer layer dusted with a glimmer of gold, and filled with a layer of pistachio nut paste and white chocolate, with chopped roasted pistachio nuts.

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Meanwhile, the latter is a decorated Belgian milk chocolate egg with a salted caramel layered shell and sea salt flakes.

Both cost £18 each and are available to buy in M&S stores nationwide now, as well as online at Ocado.

Making the most of its beloved in-store bakery, Lidl has gone one step further and turned some of its most popular treats into Easter eggs.

There’s not one, but two pastry-inspired delights shoppers can enjoy for Easter 2026, plus a selection of returning chocolate products.

There’s a brand new Deluxe Belgian Chocolate Croissant Bakery Egg and a Deluxe Belgian Chocolate Doughnut Bakery Egg.

The bakery-inspired croissant sees the fan favourite given a chocolatey makeover, and it certainly isn’t doing anything by halves.

It’s comprised of a golden, caramelised white chocolate shell, complete with biscuit, shortbread pieces, a milk chocolate drizzle and cocoa nibs.

And while it might look a little similar to the viral £15 croissant egg from Waitrose, at £9.99 (with a Lidl Plus app or £12.99 without), this version is certainly a little friendlier on the purse strings.

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